Retail & Consumer Products

Cooley has a robust retail practice representing branded, consumer products companies and retailers.  Our attorneys have an in-depth understanding of the issues retail and consumer product companies face, including product distribution, licensing, employment, brand positioning, copyright and design protection, inventory management, restructuring, creditors' rights, financing, sale and purchase of assets, corporate governance and data privacy. 

Our long history of representing retailers and consumer product companies includes work for eBay, Crabtree & Evelyn, Charlotte Russe, Sazerac, Sony, Facebook, and Peet's Coffee & Tea, along with many others.  We have often been involved from the beginning, forming the company at start-up stage and working with management to build multi-billion dollar enterprises.

Key Facts

  • 250 retailer and consumer clients
  • Corporate counsel to clients such as Hot Topic, ideeli, LeapFrog, PetSmart, TiVo
  • Counseled on the selection adoption of many high profile retail brands and currently manage over 17,000 marks
  • Played a significant role in some of the largest retail bankruptcy and out-of-court restructuring cases, including Blockbuster, Inc., Crabtree & Evelyn, Federated Department Stores, Montgomery Ward, United Airlines, Pizzeria Uno, Athletes Foot, Filene's Basement, Samsonite Company Stores, Oriental Trading Co., Florsheim Shoes, Levitz Home Furnishings, Sharper Image and the Bombay Company
  • Successfully disposed of more than 30 consumer class actions against retailers in past three years

We are agile lawyers who pride ourselves on nimbly and promptly responding to our clients.  Our culture values a collaborative environment that supports the addition of specialized resources to any client team if and when the need arises.  Our mandate is to provide practical legal advice. We find solutions, not just problems, and assist our clients in the quantification of business and legal risks—all the while emphasizing clear communication, efficiency and responsiveness.

Drawing on our firm's deep roots in technology, we are uniquely positioned to assist retail brands as they expand their online presence to reach a broader consumer base. We count among our clients many of the leading social media properties on the Web. We are adept at advising on the thorniest legal issues presented to retail brands seeking to leverage the online marketplace including data security and breaches, advertising and endorsement laws and regulations and privacy protection.  It is in this arena of convergence where Cooley's experience is critical.

Cooley also boasts one of the country's most active retail restructuring practices.  The group has represented hundreds of creditors as well as debtors in all aspects of bankruptcy and out-of-court restructurings for retailers as well as the different creditors committees.  Our retail bankruptcy and restructuring lawyers are results-oriented and combine a solid understanding of retail business operations with extensive knowledge of bankruptcy law and outstanding litigation and drafting skills.

Related Practices


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