Cooley LLP's Trademark, Copyright & Advertising practice ranks among the most active and successful practices worldwide. We manage international clearance, registration and policing for some of the largest trademark portfolios in the world. We also aggressively litigate to protect and defend our clients' trademark, copyright and advertising interests in state and federal courts and before administrative agencies such as the PTO's Trademark Trial and Appeal Board. Year after year we are ranked among the Top 25 Trademark Law Firms (and in the top 5-10 among AmLaw 100 firms) in the CSC® Trademark Insider® annual ranking of top trademark filers. Our partners and practices have been recognized in The World's Leading Trademark Lawyers and by the Legal 500 U.S., and we were recently deemed the top trademark dispute firm in the U.S. (2010) by Managing IP.
We understand that our clients' brand recognition plays an increasingly important role in today's business world. Trademarks are among the most valuable intellectual property assets for traditional, brand-driven, consumer product companies and technology businesses alike. With the globalization of potential markets and the continued expansion of the Internet marketplace, more and more businesses recognize that their corporate and product names, logos and slogans are essential for communicating product value, establishing a solid reputation and building brand loyalty in each of their key business jurisdictions.
Our clients range from trailblazing start-ups to Fortune 500 companies, all of which benefit from our unique, business-focused approach to developing trademark and brand-building strategies tailored to each client's definition of success.
Key Facts
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Approximately 17,000 trademarks under our management, including nearly 2,000 applications initiated in 2009
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One of the largest trademarks groups found in any of the AmLaw 100 law firms, with 22 lawyers, including 4 partners, 18 associates and 10 paralegals
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Fully integrated prosecution, counseling and litigation practice
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Strong working relationships with a network of experienced, top-tier counsel worldwide
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Approved AIG panel counsel for IP matters
Rankings and Accolades
- Recognized in World Trademark Review 1000: The definitive guide to trademark legal services. (2011)
- Recognized as the "Top Trademark Contentious" firm in the U.S. by Managing IP (2010)
- Ranked as a Top 25 Trademark Law Firm (and 7th among AmLaw 100 firms) in the CSC® Trademark Insider® 2008 annual ranking of top trademark filers
- Partners in the group are recognized in The World's Leading Trademark Lawyers – 2009
- Ranked among the most outstanding practices in the U.S. by the Legal 500 U.S. in categories, including Contentious Intellectual Property – Trademarks: Litigation and Dispute Resolution (2007-2010)
- Recognized as one of the top 10 firms for exemplary defense work on the National Law Journal's 2007 Defense Hot List
- Chambers and Partners – 54 Cooley attorneys were recognized as leading attorneys in the seventh annual Chambers USA (2010). Cooley also received recognition for 22 of its practices, six of which received Band 1 rankings.
- Super Lawyers – 97 Cooley attorneys, representing 18 practice areas, were recognized in the 2009 Super Lawyers publications.
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